Case study

How Din Bil Audi Stockholm works with Bilprospekt

In 2024 Bilprospekt signed a central framework agreement with Volkswagen's general agency, where Volkswagen's dealer network was given the option to connect and use the service locally at their sites. Here Arvid Nordin, Sales Operations, has been heavily involved - he is responsible overall for both prospecting and the proactive sales work at Audi Din Bil's Stockholm sites.

Facts about Din Bil

Employees: 2,400

Brands: Volkswagen, Audi, Seat, CUPRA, Skoda & Porsche

Cars delivered: 59,000 (2024)

Number of sites with Bilprospekt: 34

Number of active licences in Bilprospekt: 220

Missing the ability to follow up

Previously, Din Bil's proactive sales work was not as structured and systematic. Different ways of working and work spread across multiple systems and Excel lists was not only time-consuming but also created a risk of duplicate processing of the same prospect. Plus there was no easy way for managers to get a clear overview of the sales team's work.

  • The previous system solution we used was very limited in both functionality and user-friendliness. It was hard to track processes and concretely follow up on our sales work, Arvid recounts.

One single place for the whole flow Din Bil has now been up and running with Bilprospekt for nearly a year, and you can already tell what a positive impact it has had on the sales team's day-to-day. Everything related to prospecting is performed and followed up in one and the same system.

  • We have a much better way of working now that everything is in the same place. The whole process - from prospecting, calling and then following up - we now do in Bilprospekt. We also see who's had the latest contact with a prospect and what the status is, while managers can get a better picture of how the work is progressing and what efforts we're making. The user interface is also more appealing - I like how it looks and how user-friendly it is, says Arvid.

More quality leads

One of the biggest benefits Arvid sees with Bilprospekt is that they're served more prospects than before, but also that the leads they get to follow up on are more qualified. With Bilprospekt's prospecting capabilities, the sales organisation at Din Bil has also tested working different segments.

  • We've tested being proactive toward different segments - testing certain car models, certain customer groups, areas and districts. It works really well, and is something we couldn't do before. We've also started doing a lot of "calling sessions" that we hadn't done to the same extent before, and it's definitely delivering results, says Arvid.

A winning partnership Arvid also highlights that a big reason they feel happy with Bilprospekt is that the collaboration has gone smoothly. Onboarding and implementation went smoothly, and when they've had questions or ideas the response hasn't been long in coming.

  • I really appreciate the personal contact we've had. Teams meetings aside, we've had rolling follow-ups with our sales contact who comes to us at the site, and that means a lot. When we've had ideas and feedback we've been able to put it forward, and it's been quick to deliver and release the updates we've needed. Bilprospekt and their support organisation have really always made themselves available to us.

A tough market demands smart services

Going forward, Arvid hopes that the work with Bilprospekt can be made even more efficient for the organisation, including through integrations.

  • I know there's an integration coming with our CRM system, and it's going to be really good. Once we have that in place, the process of working a lead will be much smoother all the way - for example with quoting, order placement and so on. The integration will also mean we get even more data insights - which will help us drive our sales work forward.

In a currently uncertain vehicle market where new registrations are falling, Arvid is convinced that daring to test new ways of working is the right strategy ahead.

  • It's no secret that the car industry is having a tough time right now. That's why it's important to be proactive and dare to find ways to stand out. It's not 2006 anymore. You have to try new things and new ways of working. There I see Bilprospekt as a spot-on digital tool, Arvid concludes.

Are you ready to ramp up your proactive sales work?

Bilprospekt helps you find the right leads among more than ten million vehicles. Contact us and we'll show you how to lift your proactive sales!

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